I’m Hans a Performance Marketing Manager and Growth Specialist focused on turning paid search into a predictable, profitable revenue engine for e‑commerce and service businesses.
Based in Cebu City, Philippines, I work with founders and marketing leaders primarily in the United States and Australia, helping them scale Google Ads without sacrificing efficiency.
What I Do
I own paid acquisition end‑to‑end:
Strategy: Positioning, offer alignment, budget allocation, and channel role within the broader growth plan
Execution: Campaign architecture, keyword & audience strategy, geo/device/daypart optimization
Optimization: Ongoing testing of ads, landing pages, and funnels to improve conversion rate, ROAS, and LTV
Reporting: Clear, business‑focused dashboards that tie ad spend to revenue, profit, and payback periods
My sweet spot is managing multi‑account, multi‑vertical Google Ads portfolios where consistency, scalability, and long‑term performance matter.
Experience & Results
Over the past 3.5+ years, I’ve managed a Google Ads Manager Account with 10+ active client accounts, spanning:
E‑commerce (Shopify & WooCommerce)
Home improvement & renovation
Security & safety equipment
Trades & home services (locksmith, plumbing, window/door installation, etc.)
Aggregate results (Sep 2022 – Apr 2026):
Total Conversion Value: $5.15M
Total Ad Spend: $217K
Overall ROAS: 23.72x (2,371.69%)
Conversion Rate: 34.31%
These aren’t one‑off wins; they’re the output of stable, repeatable systems I build and manage over years.
How I Work
I operate like an in‑house growth lead, even when working remotely:
Data‑driven: Decisions are based on search term data, geo/device performance, cohorts, and clear KPIs (ROAS, CAC, payback, LTV).
Systems‑minded: I set up tracking, naming conventions, reporting, and testing frameworks that survive team changes.
Business‑focused: I think in terms of profit and scalability, not just clicks and impressions.
Direct & practical: I communicate clearly, surface risks early, and focus on actions that move revenue.
What I’m Looking For
I’m seeking a Performance Marketing Manager / Head of Paid / Growth Marketing role (full‑time or long‑term contract) where I can:
Lead and scale paid search (and eventually multi‑channel paid media)
Work closely with founders or a CMO on growth strategy and budgeting
Own clear outcomes: revenue, ROAS/MER, CAC, payback period, and LTV
If you’re building a team that needs someone who can own paid acquisition, drive measurable growth, and operate like a true partner, I’d love to connect.
Contact
Email: paxhl@paxhl.com
Website: www.paxhl.com