Hi, I’m Hans, a Performance Marketing Manager and Growth Specialist
Hi, I’m Hans, a Performance Marketing Manager and Growth Specialist
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Hi, I’m Hans (Hanzel), a Philippines‑based Performance Marketing Manager and Growth Specialist with deep expertise in paid search, conversion optimization, and scalable growth systems for e‑commerce and local service businesses.
Over a decade of experience I’ve managed a Google Ads Manager Account with 10+ active client accounts, primarily serving USA based companies (with select Australian campaigns) across:
E‑commerce retail (Shopify & WooCommerce)
Home improvement & renovation
Security & safety equipment
Trades & home services (locksmith, plumbing, window/door installation, etc.)
Core Value Proposition
Core Value Proposition
I help founders and marketing leaders turn paid search into a predictable, profitable growth engine—not just a traffic source. My focus is on:
Building scalable campaign architectures that can absorb more budget without collapsing efficiency
Designing geo‑targeted, intent‑driven keyword and audience strategies
Implementing daily/weekly optimization routines that compound performance over time
Aligning ads, landing pages, and offers to maximize conversion rate and LTV
Selected Results (Aggregate, Sep 2022 – Apr 2026)
Selected Results (Aggregate, Sep 2022 – Apr 2026)
Across all managed accounts:
Total Conversion Value: $5.15M
Total Ad Spend: $217K
Overall ROAS: 23.72x (2,371.69%)
Conversion Rate: 34.31%
This portfolio includes long‑term engagements where I acted as the de facto head of paid acquisition, owning strategy, execution, and performance reporting.
Month of April 2026 (LATEST)
Month of April 2026 (LATEST)
Manager Account (10+ Accounts)
Shopify & WooCommerce E-commerce Stores + Local Service Businesses
Verticals: E-commerce Retail, Home Improvement & Renovation, Security & Safety Equipment, Trades & Home Services, General Merchandise Niches: Furniture & Home Furnishings, Safes & Vaults, Tiles & Flooring, Window & Door Installations, Locksmith Services, Plumbing & Bathroom Renovations, General E-commerce Stores, plus additional categories in home goods, security solutions, and local trades Locations: Primarily United States Clients (with select Australian campaigns) Period: September 2022 – April 2026 (Ongoing Long-Term Management)
Key Performance Metrics (All Campaigns)
Total Conversion Value: $5.15 million
Conversion Rate: 34.31%
Actual ROAS: 2,371.69% (23.72x)
Total Ad Spend: $217,000
Impact
Long-term management of a Google Ads Manager Account overseeing 10+ active client accounts, predominantly for United States-based businesses. Delivered exceptional sustained performance across diverse e-commerce and local service verticals with outstanding efficiency over 3.5+ years.
Optimized scalable campaign structures, geo-targeting, keyword strategies, and daily optimisation that generated $5.15M in tracked conversion value at a strong 23.72x ROAS.
The account served as a reliable growth engine supporting both online stores and service-based businesses in competitive markets.
Highlights
Multi-account systems management with proven long-term stability
High conversion efficiency (34.31% conv. rate)
Exceptional overall ROAS of 23.72x
Scalable foundation ready for continued budget growth across US markets
Month of SEPTEMBER 2022 (LATEST)
Month of SEPTEMBER 2022 (LATEST)
Manager Account ( 10 Accounts)
Shopify & WooCommerce Stores and Local Industry
Niches: Furniture Store, Safes Vault Store, Ecom Stores, Local Business, Locksmith, Plumbing, Tiles & Flooring, Window & Door Installations Updated
> Ad Spend: $15,900
> Conversion Value: $55,300
> ROAS: 348%
(USA CANADA & AusTRALIA Client) Jan 2022 - present
(USA CANADA & AusTRALIA Client) Jan 2022 - present
Manager Account ( 7 Accounts)
Shopify & WooCommerce Stores
Niches: Furnitures, Safes, Clothesline Stores Updated
Total Performance (4 months Ongoing)
> Ad Spend: $113,000
> Conversion Value: $4,440,000
> ROAS: 3,929.20%
(USA Client) Feb 2020 - present
(USA Client) Feb 2020 - present
Manager Account
Niche: eCom
Total Performance (23 months Ongoing)
> Ad Spend: $129,000
> Conversion Value: $804,000
> ROAS: 623%
On GOing case study (USA Client) dec 2021 - present
On GOing case study (USA Client) dec 2021 - present
Niche: eCom Total Performance (Ongoing)
> Ad Spend: $2,560
> Conversion Value: $55,300
> ROAS: 2,160%
12-month case study (Australian Client) Jan 2021 - Dec 2021
12-month case study (Australian Client) Jan 2021 - Dec 2021
Niche: eCom Ebikes
Total Performance (12 Months)
> Ad Spend: A$45,300
> Conversion Value: A$561,000
> ROAS: 1,238%
12-month case study (Australian Client) Dec 2019 to Dec 2020
12-month case study (Australian Client) Dec 2019 to Dec 2020
Niche: eCom
Total Performance (12 Months)
> Ad Spend: A$35,600
> Conversion Value: A$265,000
> ROAS: 744%
20-month case study (Australian Client) Jan 2020- Sept 2021
20-month case study (Australian Client) Jan 2020- Sept 2021
Niche: ECom Selling PCs & Computer Parts Online
Total Performance (20 Months)
> Ad Spend: A$52,770
> Conversion Value: A$383,181
> ROAS: 726%
You can pick a time and date of your choosing.
You can pick a time and date of your choosing.
See you at the meeting then.
See you at the meeting then.
Get in touch at PAXHL@PAXHL.COM
Get in touch at PAXHL@PAXHL.COM
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